The VOICE of Anglers and Hunters since 1928

“Bring Back the Salmon” Launches Phase II

OFAH FILE: 842
May 11, 2011

For Immediate Release

“Bring Back the Salmon” Launches Phase II
New Sponsor Comes Onboard as Three Millionth Fish is Stocked

MEDIA opportunities for interviews, photos and video

Next week, on the banks of Duffins Creek in Pickering, Bring Back the Salmon program partners will launch Phase II of their effort to restore a wild, self-sustaining population of Atlantic Salmon to Lake Ontario and its tributaries. Five years into this historic undertaking, the signs are good that their efforts are paying off.

The outdoor event will kick off with the announcement of a major new Bring Back the Salmon sponsor, followed by the release of the program’s three millionth Atlantic Salmon into Duffins Creek by the Honourable Linda Jeffrey, Minister of Natural Resources, and several Bring Back the Salmon sponsors.

The Ontario Federation of Anglers and Hunters (OFAH) and the Ontario Ministry of Natural Resources (OMNR) jointly lead the Bring Back the Salmon program, with sponsorship from the LCBO, Banrock Station Wines and TD Friends of the Environment. More than 40 partners contribute to the program, including Toronto and Region Conservation Authority (TRCA), government and nongovernment organizations, corporate partners, conservation authorities and landowners. For more information about the restoration program, visit www.bringbackthesalmon.ca.

With over 100,000 members, subscribers and supporters, and 670 member clubs, the OFAH is the largest nonprofit, charitable fish and wildlife conservation-based organization in Ontario, and the voice of anglers and hunters. For more information, visit www.ofah.org.

WHAT: Launch Phase II of Bring Back the Salmon, announce new sponsor, stock 3 millionth fish
WHEN: May 17, 1 – 2 PM
WHERE: Duffins Creek, 4290-A Concession Road 7 (west of Westney Rd), Pickering
WHO:
  • MNR Minister Linda Jeffrey
  • Title sponsor representative
  • OFAH Executive Director Mike Reader
  • LCBO representative
  • Banrock Station Wines representative (TBC)
  • TD Friends of the Environment representative (TBC)
  • TRCA representative
  • Two local school groups

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Media Contacts

Lezlie Goodwin
OFAH Manager of Communications
705-748-6324 ext 270
705-760-5537 (cell)
Chris Robinson
OFAH Atlantic Salmon Restoration Program Coordinator
705-748-6324 ext 237
705-761-1276 (cell)
Rowena Calpito
TRCA Supervisor, Media Management
416-661-6600 ext 5632

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